Can a simple package seduce our senses?
An emotionally appealing package can make the difference between one product and another. Today’s packaging designs are striking with sophisticated finishes. Packaging that incorporates striking designs and high quality finishing techniques have higher sales.
If we want our product to sell well, the packaging must be attractive to customers’ senses. It is the best technique to make the product stand out in a saturated market and differentiate it from others. It captures the attention and it is very likely that the consumer will end up buying it.
The result is undoubtedly greater brand visibility.
If, in addition, the package incorporates unexpected effects or combines unusual materials, the impact is even greater and will increase the value of the product or package. These finishes capture the consumer’s attention and convey the quality and exclusivity of the product. The metallic embossed finish awakens the sense of touch and the curiosity and desire to play with the relief.
Any ideas on how to make your packaging stand out?
